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One of the things any small business faces is they are constantly changing. This is a curse and a blessing. A curse because it means whatever you've done in the past is not working as well as you wanted. A curse because with a limited budget, can you afford to throw away both your sweat equity and your actual branding literature like business cards, invoices etc. A curse because your loyal customers and clientèle may not recognize the new brand and just become confused as to who they are dealing with.
A blessing because as a small business, you can make changes immediately, no corporate board room meeting to discuss fonts and name changes. You simply make the changes and go.
I am facing such a dilemma now. Because the bulk of my business is still online, the number of customers who will actually recognize that a change has been made will be small. I only have a few business cards etc to use up, so not a big investment.
There is a benefit being married to a graphic designer. If I want to change logos, colors, fonts, styles, layouts etc, there is no cost to me. Most other small businesses have to seriously budget for this. I am looking for some consistency in the labelling in the store. As I continue to increase my inventory of used, rare, signed and first edition books I want to be able to price them in such a way so that I don't have to put stickers on them as I have found that I can damage the book. My wife came up with a creative new idea that I can use for the new labels and tags. She has simply made bookmarks from heavy 64# bright coloured paper that includes all contact information, as well as a spot for a description and price. I can hole punch them for any of my other items.
I would love your feedback on the font choices above.
A blessing because as a small business, you can make changes immediately, no corporate board room meeting to discuss fonts and name changes. You simply make the changes and go.
I am facing such a dilemma now. Because the bulk of my business is still online, the number of customers who will actually recognize that a change has been made will be small. I only have a few business cards etc to use up, so not a big investment.
There is a benefit being married to a graphic designer. If I want to change logos, colors, fonts, styles, layouts etc, there is no cost to me. Most other small businesses have to seriously budget for this. I am looking for some consistency in the labelling in the store. As I continue to increase my inventory of used, rare, signed and first edition books I want to be able to price them in such a way so that I don't have to put stickers on them as I have found that I can damage the book. My wife came up with a creative new idea that I can use for the new labels and tags. She has simply made bookmarks from heavy 64# bright coloured paper that includes all contact information, as well as a spot for a description and price. I can hole punch them for any of my other items.
I would love your feedback on the font choices above.
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